SEO ensures that a website is accessible to search engines and also increases the chances of being found by search engines. It is quite common for Internet users to click on websites that rank higher in search results. Thus, the higher a website is ranked among the organic search results, the more likely users are to visit it and the more traffic the website will receive, which in turn can convert into sales.
SEO has evolved over the past couple of years and continues to do so. The same is true for web design, which has changed equally over the past few years, using various modern technologies to improve website performance and traffic.
What does SEO include?
Just as web design methodologies have changed, so have search engines, SEO’s responsibilities and attitudes towards websites have followed suit. SEO includes a set of skills and activities that most developers and business owners never consider, but which are an essential component of any online marketing strategy. SEO involves the use of a few small components that fall into three main categories. These:
SEO in its purest form claims exactly that – search engine optimization. New websites created by developers who are good at SEO should generally perform well. In the days when web standards did not exist, websites could go away and end up high in search engine results. However, these days local SEO alone is not enough to promote your site, and doing it wrong on the other hand can be disastrous. However, there is a light at the end of the tunnel for non-optimized sites. As search engines continue to evolve, they will start targeting unoptimized sites, and internal factors are bound to become less important in the near future. But so far, search engines are much more about well-optimized websites than they are about the former. In addition to this, search engines pride themselves on websites that have more than just optimization but take into account other external factors such as; links; content and keywords.
More importantly, SEO is a business developing its own promotion strategy. This is more accurately called SEM. (Search Engine Marketing). SEM includes several tactics that can be implemented to help companies get their message across and drive visitors to their sites. In fact, very few websites use this important marketing strategy. Social media, link acquisition, affiliate programs, content marketing, pay-per-click, and a dozen other tools are all part of the arsenal.
There is an endless list of companies looking to get a significant mining share in the market, but most midsize business owners do not fully have the necessary skills to make important decisions without an SEO specialist to do such an effective and complex marketing job.
In conclusion, SEO is also about analysis. While tweeting, blogging, and hanging out at Wi-Fi hotspots may sound cool, many people are still fanatics at heart. With data from such platforms, you can see how people find your website and how they interact with it. The data gathered from such sources generally makes online marketing a very powerful strategy. Unlike traditional marketing efforts, which didn’t really provide in-depth analysis of how potential customers interact with you, online marketing activities provide you with a clear path to determine your ROI and the effectiveness of your web marketing.
The numbers don’t lie, although they can be confusing at times, they never lie, and tools like Google analytics help business owners see exactly how their website is performing. The analysis covers the convergence point of digital science and the art of online marketing.