In this article, I’ll show you how to creatively make plastic surgery marketing available to more patients.
The secret is to be persuasive so that patients who see it want to share it with their friends and family. For example:
Beauty Treatment Videos on Facebook Live
Here’s how to get plastic surgery marketing to reach more patients … Have your staff film a video of a simple cosmetic procedure on a real patient. Do something simple like exfoliation, IPL, or micro-drip.
Tell the audience what you are doing and ask the patient how they do it so viewers can see how easy it is to perform cosmetic rejuvenation. Invite them into your practice for a free skin analysis and convince them to share this video with their friends and family.
Encourage viewers to “leave comments below” so you can answer their concerns and questions. Interaction helps generate interest and exchange of views.
Referral program by word of mouth
Another smart retention strategy is the referral program.
There are many ways to do this, but my advice is to KEEP IT SIMPLE. These programs become a bomb when they are overly complex and confuse patients and staff.
A super simple referral strategy is Customizable information display with referral cards to take with you because your patients would visit more often IF they were reminded AND it was EASY for them.
This strategy is How to get more patients to market plastic surgery. and generates new patients every week and allows your patients to brag about you to their friends.
So you don’t expect new referrals to emerge – they just come automatically because they are part of your plan.
YouTube Q&A with the surgeon
There are also YouTube videos on how to get plastic surgery marketing to reach more patients. Create your own YouTube channel and answer questions asked by patients. Don’t get hung up on this and don’t overdo it. Just speak frankly, as if you were talking to a potential patient, asking you questions about the procedure of interest.
After uploading each video, send an email to the patient list with a clickable link to watch it on YouTube. Name your video an interesting question; Those. how long does simple liposuction take?
Now anyone looking for an answer to this question on the Internet will find your video.
The above strategies on how to get more patients to market plastic surgery included internal and external marketing ideas that need to be implemented. You can outsource this to an experienced supplier who knows about graphic design and social media advertising, or you can outsource it to your most tech-savvy employee. They can “learn on the go” by exploring forums and tutorials.
What to do next
If you want to focus on right activities and get results 5 times faster than other practices, download my free marketing checklist now!