Morrisons is testing supermarkets that don’t have cats or employees that would just let customers go to competing Amazon’s Fresh stores.
Grocer, which is the subject of a multi-billion pound takeover, has experimented with a concept known as Sarah at the Bradford headquarters. The store is open to thousands of employees and the FTSE 100 retailer plans to expand the idea.
Britain’s fourth largest supermarket is partnering with US technology company AiFi, which uses cameras to monitor objects that customers clean and insert, and downloads them through a smartphone app.
A source close to Morrisons said the technology had worked well in its pilot store, “a few more flights. The technology itself is phenomenal, using cameras rather than scales – it’s been very smooth. “
The plans were announced first Mail on Sunday.
Amazon has been a pioneer in supermarkets with no fruit, launching its Amazon Fresh stores in the US and bringing the concept to the UK in March with the Ealing store.